The other day I was reading Octavian’s review of John Galliano’s new fragrance, Parlez-Moi d’Amour, when something he said struck me. To loosely quote him, he said that gourmand fragrances were popular because women want to experience things they won’t let themselves eat. An interesting idea.
I recently developed a taste for gourmand & sweeter perfumes, and hadn’t given it too much thought (our tastes change naturally over time, right?). But after reading Octavian’s theory, I now see that my “taste” changes coincide neatly with my dietary changes. Not long ago (August maybe?) I began to adjust my eating habits, and cut out all refined sugars. No more candy, no more cake, no more cookies, no more pie. The goal is to achieve maximum nutrition with minimum calories (cake doesn’t fit into this scheme, no matter how you look at it).
Within a short time after these changes, certain samples in my collection began to be emptied—specifically those with vanilla, sugar, carmel, almond, or other sweet/savory notes. I’ve been more bold with my layering experiments too… my perfume habit has become more of a three-course meal (with dessert), and I can’t blame it all on a cold-snap in the weather.
I’m certainly not suggesting that this is why everyone likes gourmand fragrances, but for me there is something about a few spritzes of Tendre Madeleine that makes Bean & Barley soup more exciting than it is on its own.