The article “Your Perfect Scent, now… and forever” is featured in the April issue of Women’s Health magazine (I was in line at the grocery store for a long time!). I’m always thrilled to find perfume coverage (gimme something!), but this article annoyed the hell out of me. Recommended scents for me (a woman in my thirties) are Gucci Guilty and Daisy Eau So Fresh*. For my thirties? Has the author lost her mind? Or is she a twenty-something fresh out of J-school that does not like or care about fragrance?
For all the back-and-forth in the blogging community about how many perfume blogs are too many, any time I see something like this, my thought is Not Enough. Woman’s Health magazine still isn’t getting it, and their writers have an entire universe of perfumistas right under their fingertips, so to speak, via the world wide web. Yet this is what they come up with.
Apparently, our voices are not being heard. So come on bloggers, join the party and get the word out. We don’t need another fruity floral. We don’t lose our sense of smell at 40 (WTF?). And the only reason we wear dreck is because we don’t realize that there is better stuff out there—where are you, beauty editors???? With your salaries, you should be leading the masses down the rabbit holes of good taste in fragrance, not pushing Gucci Guilty down our throats.
* I recently tried Daisy Eau So Fresh, and it was fine. Yep, fine. Not horrible, but I deserve better than fine.