A couple of days ago I was idling some time away on the Dior website, watching the new ad promoting Miss Dior Cherie, now fronted by Natalie Thingamajig who was in that ballet film that I didn’t see.
I snapped to attention towards the end of the ad. The concluding voice-over and on-screen graphic called the perfume ‘Miss Dior’, not ‘Miss Dior Cherie’. The label on the bottle clearly says ‘Miss Dior Cherie’, but, as I started to scramble around the rest of the site, I saw that what we know and, in my case hate, as the strawberry patchouli fragrance ‘Miss Dior Cherie’, was often (but not always) referred to just as ‘Miss Dior’. For example, go here.
I went to the ‘Les Creations de Monsieur Dior’ section, where they keep their old stuff, but Miss Dior – the 1947 classic chypre – was NOT THERE.
So I emailed Dior. Has the 1947 Miss Dior been discontinued? I got a very prompt and courteous response but all it did was refer me to LVMH’s office in Australia. I emailed them. No reply. They have had two business days to reply, and maybe that’s not enough, but still …
Could it be? Could they have taken Miss Dior off the market? I know that many people are disappointed with recent reformulation/s – Luca Turin is scathing and gives MD just three stars – but I have both an 80s/90s mini and a 2008 FB, and find the the 2008 quite wearable.
Coincidentally, I have just picked up very cheaply on eBay a whopping 112 ml bottle of vintage Miss Dior which is about half full. So okay, I have a lifetime supply of vintage and modern.
But the thought that it cannot be bought any more feels so wrong. Does Dior think that they can just delete a perfume that has been loved by generations of strong, intelligent sexy women, and transfer its name to a completely different perfume, and we won’t notice?
I was going to rant on and on, but I’ll stop. Perhaps my tired eyes are missing something on the website. Or perhaps it’s just a temporary halt in production, or something. I’ll keep you posted, if I get a reply.