I’ve been trolling through databases and scholarly articles over the past months looking for information about consumer behavior; specifically, that behavior related to perfume buying and the… Read more “Shedding light on the Great Mysteries”

LVMH (Moët Hennessy • Louis Vuitton) “is now the single largest shareholder in Hermès.” Hmmm. I wonder if this will mean anything for Jean-Claude Ellena? Probably not,… Read more “The sky is falling”