I read dee’s second post on mainstream perfumes and, while watching the cat wash herself, I got to wondering what defines mainstream in perfumery. If there was a continuum, would it go:
Celebrity ( eg Deseo) – mainstream (Estee Lauder) – high end mainstream (Chanel No 5) – boutique mainstream (Chanels and Hermes etc only available in their boutiques and online) – low end niche (Goutal) – high end niche (Lutens) – high high end niche (Amouage) – indie (Tauer).
Price crosses some of those boundaries. And now I think of it, I guess my continuum is not about price, but creativity and independence. Nor does my continuum take into account high end classics, like Joy, that have slipped considerably over the years in price.
None of this matters in the sense that, as always, you like what you like. Still, in is interesting to observe how these categories evolve and change, and how they map across to our own spending decisions.
The cat has finished washing herself, so I’ll stop too.